Frequently Asked Questions
Is The Foundation REALLY that awesome?
Yes. We like to think so, anyway. :-)
We've spent the last three years testing and tweaking all over our content with over 1,000 entrepreneurs from around the world. We've figured out what works when it comes to building a business from scratch… fast.
Of course, this isn't a perfect solution for everyone out there. We've seen it work for all people of all shapes and sizes, but the ones who get the greatest results in our program usually:
- Have *massive* desire to create a business, and will stop at nothing to reach it.
- Have been high performers throughout their lives.
- Have some sort of business experience, either with marketing/sales, design or development.
- Take relentless action day in and day out, implementing everything they learn.
- Are at their last straw… this is the final stop before creating a company.
If at least a few of those describe you, you'll likely do well in The Foundation.
With all due respect, the price seems expensive. Why?
Tuition for The Foundation is $6,000 for six months of training. That, my friend, is a steal compared to the other stuff you might see out there.
Consider the alternatives:
- Starter School "trains you on how to build a web app you care about." It's 9 months long, Monday thru Friday. You're forced to work on it full time (which most people can't do). AND the cost...? $12,000 per QUARTER. $36,000 for the full 9 months
- RefactorU "accelerates the learning and development of the world's aspiring creatives, makers, and technologists." Essentially, they train you on how to get a better job. The cost to become a web programer through their 10 week course? $13,500.
- College - I (Andy) walked away from college with $80,000 in debt. And all I got was a degree… none of which applied to learning how to build a business. If I could take a semester and only focus on The Foundation content, it would have saved me 5+ years and tens of thousands of dollars.
- Other Masterminds - There are plenty of masterminds out there to join. The good ones require you to be a successful entrepreneur and have some sort of cost. We joined Dan Sullivan's mastermind this year. It was $40,000, and we get four days per year with him. A lot of masterminds don't even offer content.
- Other Information Products - There are a lot out there. The good ones are usually at least $2000. And most of them give you loads of information, and leave you to fend for yourself. We've used them before. Whenever we got stuck, we had no one to turn to. So we ended up buying another program. And then another after that. Thousands down the drain.
We've never seen a program like The Foundation anywhere in the world. A program where you get the content, community and support of a private mastermind to help you along your journey.
To get all of this for six months at $6,000 is extremely fair.
(Also, it takes a lot of resources to run The Foundation. With a staff of 9 full time people, a handful of contractors, and 20+ Mastermind Leaders, it takes quite a bit to keep everything running smoothly, so you can have an amazing experience inside.)
Can my spouse / business partner / significant other join?
Yes. You will only have one username and password to login to our software. You're welcome to share it with your spouse / business partner / significant other so you can go through the content together. Your username and password will also give you access to the community.
Some people reading this may be tempted to take advantage of this, and sign up with a bunch of friends to cut the cost down.
Worry not :-). We can see where logins are coming from. There will be consequences for those who get caught.
We'll make sure it's fair for everyone.
We believe you value what you pay for. You take it A LOT more seriously with some skin in the game. That's why we, ourselves, pay for all our education and masterminds.
How much time does it take?
You need to have 10-20 hours per week. Broken down, it should look like this:
- A MINIMUM of one hour of focused action every day.
- For every hour of content you study, there should be five hours of action taken.
80% of your energy focused on action. 20% on consuming content.
If you can't put 10-20 hours per week of work into The Foundation, please don't enroll. You won't be a good fit.
The community is a place for entrepreneurs taking business seriously, with the drive to take action.
What if I have a full-time job?
The most important aspect of The Foundation is consistently putting in one hour of focused action every single day. If you do this, you'll be amazed at the progress you make in six months.
Without a doubt, it's harder with a full-time job. But it's not impossible. Over half of The Foundation students have full-time jobs to attend to. Some even have a full-time job AND a family.
If you have a full-time job, you can put in your hour of action first thing in the morning. And then you can listen to the content on your commute, or during your breaks at work. (Or during work like some of us :P)
Sometimes our constraints turn out to be our greatest gifts.
When you're starting a company while holding a full-time job, the limited time forces you to focus ONLY on your highest leverage activities. There's no time to waste. Some even see it as a blessing in disguise.
By focusing exclusively on the highest leverage activities early as an entrepreneur, you'll be armed with a habit that'll grow your business faster than other entrepreneurs who don't focus their time.
How do I reach prospects for Idea Extraction if I have a full time job?
Simple. Use the timezones to your advantage. If you live in SF, wake up in the morning and call people in NYC. If you live in NYC, do your calls an hour after work to people in SF. We've had entrepreneurs in Europe find customers in the US. There's definitely a way to work around it, as long as you are driven to succeed.
When your "why" is strong enough, the "how" figures itself out.
So as long as you REALLY want it -- a successful business, the passive income, the freedom of time -- the technicalities will find a way to be taken care of.
Do I have to move to the US? Or can I join if I live in Australia? England? Zimbabwe?
Anyone in the world can join The Foundation. We've had students from over 40 different countries join us.
There are two things that become tricky:
- We have community calls twice per month that might be at odd hours for you. However, you'll always have access to the recordings.
- We have masterminds that meet every single week. With each group, we categorize everyone into a group of people who meet at a time that works for everyone. If you're on the other side of the world, it might be harder to find a time that works for you.
Often what happens is people in other countries tend to band together to create their own mini groups. For example, we've got a big community of people in Australia / New Zealand.
What about the videos where I see everyone hanging out in person?
Once per year, we throw a massive celebration for everyone in The Foundation. Last year 200 people from lots of different countries showed up. Some of the entrepreneurs travelled up to 48 hours to attend. We've got a tight-knit community on the inside, full of love and support.
We had a guest speakers, hot seats, a DJ, blackjack and craps tables, a photo booth and more.
(And you would have gotten to watch Dane and Andy do "The Macarena" on stage… Which is a once in a lifetime opportunity itself :P )
Once per year, we throw this party to bring our entire community together and celebrate the successes we've all had.
The other videos you've seen are likely meetups of our communities around the world. Often, local communities will host meetups to bring together all the local Foundation students. They'll hold each other accountable and share what's working in their businesses.
Do I get 1:1 access to Dane or Andy?
No. You might get some 1:1 time on the community calls or bump into them at a local meet up when they're traveling. You'll definitely get to meet them at the live event. But you won't have any personal one on one time with them throughout the program.
Does the application really matter?
Yes. We reject about 30% of our applicants. We have limited spots inside The Foundation and want to make sure we are welcoming the right people into our community. If you're reading this page, congrats for making it this far :-).
Are we working on one idea as a group, or each working on our own ideas individually?
Each member will be working on their own idea. No one will be working on any ideas but their own. We do not own any of your businesses that you create. Each entrepreneur owns their own idea 100% and all the profits from it.
I'm a web developer, so my biggest problem is finding a profitable product to build and finding a target market to survey. How will your coaching group help me?
As a developer, the easiest thing for you to do is start with code. We want to rewire your brain so instead of thinking code first, you think marketing first.
We will be marketing before any code is ever written. This will be the hardest thing for you to unlearn, and we imagine even harder to try and do on your own.
You don't start with product, you start with a market.
Being in this group will be the best chance you have of changing this perspective because right now that perspective is limiting you from the life you truly want.
I'm in New Zealand, will this work for me still? Should I target companies in NZ here or somewhere else? It sounds pretty enticing to get the first 10 paying customers in six months. What do you envision monthly fees being per customer?
Yes it will work for for you.
We recommend USA or UK problems to solve. Or anywhere where the currency is at least on par with the US dollar.
We like to create products that sell for at least $50 U.S. monthly.
That's what we will be discussing when we talk about how to pick from the list of ideas you've extracted from a market. It'll be exciting :-)
Why no refund or guarantee?
We've talked about it above, but we can mention it here again.
1) Having skin in the game makes you take it more seriously.
Whenever you put your hard-earned money towards something, you always feel compelled to get the most out of it.
For example, when I go on vacations and spend money on flights, hotels, and excursions… I have a certain level of expectation for what kind of experience I'll have.
Actually… WHILE I'm on vacation, I'll always have a thought in the back of my mind to make the most out of it, since I paid for it.
The same thing happens when you invest in yourself. You "trick" yourself into making the most out of it.
In this case, you'll be "tricking" yourself into building a wildly successful SaaS business.
2) We only want people who are committed inside The Foundation.
By having a no-refund policy, every single entrepreneur inside The Foundation you'll meet will have zero thoughts of turning back.
They're in, and they're committed.
You'll be surrounded by entrepreneurs who aren't just "playing" business.
They're taking it seriously, and they've shown it by investing in themselves, with no desire to back out.
3) You strategically position yourself into ONLY being able to move forward.
The choice of changing your mind… the choice of giving up… the choice of saying "maybe next year" will no longer be options.
Your only choice will be to march forward. By enrolling, you're committing to your success, with no intentions of turning back.
Choices are what make us feel stuck in life. They lead to indecision.
Big no-no for business.
By narrowing down your choice to JUST being committed, you'll be ready to go full force into one direction: success as an entrepreneur.
Who shouldn't join The Foundation?
As we said above, if you can't commit to kicking ass 10-20 hours each week, you're probably not a good fit.
Building a recurring revenue SaaS business can provide a sweet life of passive income and mobility when you've got it up and running. But you have to put in the work to get it there.
We're not here to trick anyone into thinking this is easy or "get rich quick". It's not.
However, for those who put in the work, take action, and get results… well… just look at the businesses and lives of Carl Mattiola, Troy Lavina, and John Logar, among many others.
These entrepreneurs from The Foundation never have to worry about money again, because of the skills they've honed building their businesses.