The guide is the beginning. This is the next step.
Join the waitlist for our 12-week cohort where you learn how to pick markets, interview for pain, presell, then build & launch. No idea, no experience, and no funding needed
Get early notification plus invites to early trainings
2,000+ students trained.
Including the founders behind Skool, Jasper and Follow Up Boss.
Proven results
They were employees, salespeople, an architect and a college student. Here’s where they started and where they are now.
Most successful student
Founder, Jasper.ai
Dave came in as an employee with no clue how to build a software company. He became financially free quickly, and 8 years later he founded Jasper.ai.
Cell phone salesman at 22. Now founder of Skool ($1B+ valuation).
Had a product no one wanted. Niched into real estate and successfully exited to Zillow.
Left Tesla. Built software with no idea of his own and $0 upfront for development.
Architect turned founder. Sold BestSelf and now travels the world.
Yacht salesman turned Inc. 5000 co-founder.
College student at 21. Now runs an Inc. 5000 company.
Employee turned creator of The Power Offer, which he taught to Alex Hormozi.
Corporate employee. Now makes millions a year helping coaches scale.
“The Foundation is probably the best money I have ever spent… I will never be alone again.”
Salesman. Now makes millions helping doctors grow.
Made $10,000 faster than any student in history.
Reached $30,000 a month with his first software business.
42-year-old mom, used to sell shoes. Now makes millions per year.
Reached $400,000 a month while traveling the world.
“Feels good to get a pre-sales check before I ever build a product!”
“I used to feel like being an entrepreneur was just a dream, but through The Foundation I have learned that it can be my reality.”
The process
The same four moves from your guide, put into practice.
Talk to customers. Uncover a painful problem worth solving, instead of guessing at an idea.
Validate the solution with paying customers. Money is evidence; enthusiasm isn't.
Bring in the expertise to make it real. You don't have to be the developer.
Turn a customer's win into a story. Repeat what works and build from there.
Next cohort · January 2027
If you're ready to put the process into practice, join the waitlist for The Foundation and receive early invites.
Get early notification plus invites to early trainings
From the founder
The #1 bestselling book behind everything in your guide — and the process The Foundation is built on.