The guide is the beginning. This is the next step.
Join the waitlist for our 12-week cohort where you learn how to pick markets, interview for pain, presell, then build & launch. No idea, no experience, and no funding needed
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2,000+ students trained.
Including the founders behind Skool, Jasper and Follow Up Boss.
Proven results
They were employees, salespeople, an architect and a college student. Here’s where they started and where they are now.
Most successful student
Founder, Jasper.ai
Dave came in as an employee with no clue how to build a software company. He became financially free quickly, and 8 years later he founded Jasper.ai.
Cell phone salesman at 22. Now founder of Skool ($1B+ valuation).
Had a product no one wanted. Niched into real estate and successfully exited to Zillow.
Left Tesla. Built software with no idea of his own and $0 upfront for development.
Architect turned founder. Sold BestSelf and now travels the world.
Yacht salesman turned Inc. 5000 co-founder.
College student at 21. Now runs an Inc. 5000 company.
Employee turned creator of The Power Offer, which he taught to Alex Hormozi.
Corporate employee. Now makes millions a year helping coaches scale.
“The Foundation is probably the best money I have ever spent… I will never be alone again.”
Salesman. Now makes millions helping doctors grow.
Made $10,000 faster than any student in history.
Reached $30,000 a month with his first software business.
42-year-old mom, used to sell shoes. Now makes millions per year.
Reached $400,000 a month while traveling the world.
“Feels good to get a pre-sales check before I ever build a product!”
“I used to feel like being an entrepreneur was just a dream, but through The Foundation I have learned that it can be my reality.”
The process
The same four moves from your guide, put into practice.
Talk to customers. Uncover a painful problem worth solving, instead of guessing at an idea.
Validate the solution with paying customers. Money is evidence; enthusiasm isn't.
Bring in the expertise to make it real. You don't have to be the developer.
Turn a customer's win into a story. Repeat what works and build from there.
From the founder
The #1 bestselling book behind everything in your guide — and the process The Foundation is built on.
Next cohort · January 2027
If you're ready to put the process into practice, join the waitlist for The Foundation and receive early invites.
Get early notification plus invites to early trainings