Getting To $6,000 In Pre-sales With Just An Idea, Then Giving Back - With Katya Dominguez

Katya Dominguez is another Foundation success story. Her business is now earning over $3K and she is about to leave her job as a business analyst. Katya decided that she wanted more out of life and to find more meaning in what she was doing, so set about starting up her own business.

In This Interview You’ll Learn...

  • 01:05  How Katya got started
  • 06:01  About the first person that she connected with and how this helped her start up her business
  • 09:30  How Katya feels about her business now
  • 15:50  About Katya’s business and how she is growing it
  • 21:10  What is the most challenging part for Katya and how she is overcoming it
  • 26:44  Katya’s tips on how to pitch to go part-time

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Show Notes

Podcast transcript:

Starting from Nothing – The Foundation Podcast
Guest Name Interview – Katya Dominguez
Introduction: Welcome to Starting from Nothing – The Foundation Podcast, the place
where incredible entrepreneur show you how they built their businesses
entirely from scratch before they knew what the heck they were doing.
Now, here’s your host, Andy Drish.
Andy: Welcome everyone to another episode of Starting from Nothing, the
Foundation podcast. Today we have got on us Kat Dominguez who is a
Foundation student who went through the program and -- what is it? It’s July
now. Her business right now is doing about $3,000 a month in revenue. Is
that right, Kat?
Katya: Yeah, that’s right.
Andy: At the end of the six, well, seven, eight months now.
So we wanted to take you on a journey to share with you where she started,
how she got her idea, how she got the product build, and just walk you
through step-by-step what she did to get to that first couple grand a month in
revenue.
So, Kat, welcome to the show.
Katya: Hey, thanks, Andy.
Andy: Kat, can you take us back to where you were a year ago. Say, August or
September of last year. Like what was your life like, what were you doing,
what were you thinking about, what were you focusing on then?
Katya: Yeah. So, last August I was at my full-time job. So I’m a business analyst in my
day job and then I teach yoga on the side. That’s sort of what I had going on
work-wise. Life-wise, it’s kind of interesting because I was sort of at this
crossroad where -- I knew I had to figure out what I wanted to do with my life
and where I wanted to go. I just happen to come across The Foundation and I
kind of really love what it was about. That’s sort of the background of where I
was at.
Andy: Got it. What do you think you’re struggling with most?
Katya: Well, at that time I was pretty happy with my job. Like it’s probably the best
job I’ve had so far. It’s good quality, good work environment. The work was,
like, really challenging and interesting and I was working with pretty highprofile
people. I really like the job.
I kind of looked around and I was like, “Whoa, this is the sweetest I’ve had it,
this is as good as I’ve had it, and there are still something kind of missing,”
you know, and there’s still something inside of me that I knew that I wanted.
I knew I wanted to do something more, on a bigger scale, and just something
that I was more passionate about. So I can’t say I was struggling with, like,
this thing in particular because I can’t put my finger on it but I just, you know,
like I knew there was -- There’s something unsettled inside of me.
Andy: Yeah. I remember being in corporate America and feeling very similar of just
like -- It’s not like things are bad. It’s not like working at McDonald’s or
something, you know, where you’re just hating life.
So, cool. So, what did you do next, you know, like having this little voice?
Katya: Yeah. I don’t even remember how I came across The Foundation or whatever
but when I found it, I was just, like -- it really hit me. Something about just
being able to create your own story, you know, and create your own -- the
life you want.
I always thought about businesses to run when I was a kid. I sketch out
fashion clothes. I would design or I would think of inventions. Some of those
inventions actually got invented. It was so weird. So I always had this little
thing inside of me that I was, like, always wanting to do or think and that’s
what The Foundation is kind of all about is bringing out the creative in you.
And so it really struck a chord and I started taking action right away.
I wanted to kind of prove that if I were to go into The Foundation it would
really, really get results. So I started taking action right away with IE and cold
calls and emails. I think I chose pretty much just, like, two different markets
in the start. And then I started seeing myself so I know it’s working.
Andy: What were the first markets that you chose?
Katya: I chose addiction facilities just because I thought that’d be kind of interesting
and different. It was really hard to get a hold of people and responses and
then I chose mortgage brokers just because I thought everybody owns a
house at some point so it’s kind of, like, useful stuff to know anyways.
Andy: Mm-hmm.
Katya: I didn’t really do much more research besides that. Just like random, random.
Andy: Yeah.
Katya: I didn’t think those would be the markets I’d end up in. I thought I’d go
through, like, eight or nine. So I was into fast about which ones I pick first.
Andy: Got it. So you ended up with mortgage brokers and what did you start doing?
Katya: So basically I started with, like, everybody does, like the strange question
emails, the IE, all that. I got a couple responses from people that were like,
“Why are you doing this?” and “What’s going on?” I’m pretty open so I
actually took some time off work to job shadow a broker and sort of like --
and find pain points.
I found, like, three pretty good pain points. But, you know, there’s, like,
different levels of, like, ease to implementation and one of them was really
good but it just would have taken all out of integration stuff. So I kind of just
chose the low-hanging fruit because I saw that it could produce stuff right
away. So that’s pretty much what I did.
Andy: Beautiful. Who is the first person to help you come up with the idea?
Katya: So it was this guy named Brent and he’s the owner of Mortgage Brokerage.
He actually was the one that let me shadow him; let me see inside the
systems. I took notes. I asked if I could record stuff, he was cool with it. We
shared a lot back and forth and then he started connecting me with his
friends.
I think it just takes like that one person to really partner with you in a way,
you know? Because they want their pains solved, you’re helping them.
Andy: How did you find him?
Katya: Random. Like I just literally -- I think I hired some PA’s to scrape some list. It
was just me blasting out.
I would, like, customize the email so they weren’t just like random but they
had a little something about their business or something I knew about their
background so that -- There’s just, like, a little bit of research done on my
part but -- Yeah, just random. No connection.
Andy: Do you remember what the email said?
Katya: I think it said something like I was doing market research and that really seem
to work, like resonate with people. They’re like, “Oh, market research. Is this
for a paper? Are you a student? Or are you some sort of like -- Is this, like, on
a professional level for a publication?” So I think people just got really
interested.
At the time, I was in a course through my work, like my business analyst job. I
mean I was taking a course in it. It did have to do with [profit snapping
00:07:40] but it didn’t -- It wasn’t totally but I was kind of, like, twisting it a
little. I was taking a course so I kind of just tried to make it work.
Andy: So with this first person, how’d the conversation go when you talk with
them?
Katya: I think we scheduled a call. So, I mean, like -- It’s like so typical. I almost feel,
like, if you follow The Foundation framework, you’ll get the results because I
honestly didn’t do anything. It’s not like I had a crazy connection or someone
that was, like, totally hooked up and got me into the door. I literally, like, all
strangers, cold emails, cold phone calls, and I still got somewhere.
So, really, like, it literally is the story that’s been told a lot of time. I picked up
the phone and was like, you know, “Hey … “ da-da-da. We email back and
forth. Then I picked up the phone. Then I got an appointment and we set up
the appointment.
I took it a step further and asked if I could shadow just because I thought
with, like, a shadow I could probably see all the systems and I could get inside
more.
Andy: Yeah.
Katya: Then I figure things out faster.
That’s the one step further I take is just, like, do a job shadow. I mean I had a
full-time job so obviously I can’t come during the day but just, like, I took a
vacation day. It seems like a waste because you wanted to be sitting on a
beach for your vacation, you don’t want to be, like, [profit snapping
00:09:02]. You do what you have to do.
Andy: It’s so interesting because I feel like the -- we’re a couple 8 minutes into it or
so, and it feels like you’re -- it’s just very nonchalant for you. You don’t feel
excited by it or it’s almost like, “Oh yeah, of course.” But $3,000 a month’s
incredible.
Katya: Thank you.
Andy: Are you excited by it?
Katya: I’m grateful for sure. I guess I just have other things happening in my life right
now that I’m just more passionate about. That’s where I -- and I want your
thoughts. I want you to give me your thoughts because -- And you know what
I’m talking about, Andy, because we’ve talked about it before together but I
feel like my heart is more in the entrepreneurs giving back space and paying
it forward.
I know I hadn’t shared this yet in a podcast but one of the things I promise
myself was if I made it, if I got, like, one paying customer, I was going to start
right then, right there, and I was going to do it right which is something I’ve
always enjoyed and I like to do is giving back.
Andy: Yeah.
Katya: And so that first check I promise myself I was going to give percentage of
profits to -- I had gone to a presentation about this charity that does project
in El Salvador and that really just got me because I’m from El Salvador and I
thought -- When we go to Cuban stuff we take clothes, we take stuff to give
away but -- I mean I go see my family pretty much every year and I never
thought to take clothes and food and money. Even though I do for other
countries, it just really got me. I’m like, “Whoa!”
And they’re doing mission -- not mission because it’s not church related or
anything but they do projects, I guess. And they help setup micro enterprises,
especially with women. You know, their textiles and getting -- buying some
animals so they can farm and building a bridge so the kids can cross the river
and go to school. That really struck a chord with me.
I volunteer and stuff but I feel, like, with the way I kind of saw it was, yes, I
volunteer but I feel like it’s such a small scale, the impact. Whereas when you
actually turn it into part of your life, part of your -- like almost like your
habits, right? Like how you brush your teeth, or how you put on clothes, or
how you go grocery shopping. If charity and giving back is part of your -- it’s
just another piece of your pie, then your impact is so much bigger.
I thought if I just get that one, like, just that one, I’m going to start it off right
because it’s all about creating the life you want and this is all about your
vision, you’re doing it. So I thought this is how I want to do it. And true
enough, I got my first presale in December is for $600 and I gave $60 to
charity and I’ve been doing that ever since.
It feels so good and I just think that that’s what’s getting me more excited,
figuring out how I can make a bigger impact on that side. I know I’m not
totally setup like on the finance side, like I know I still have little ways to go to
-- yeah. To feel like, “Okay, this is like -- I’m laughing.” Yeah, definitely I have
long road to go but I feel like it’s not that far for me to feel good …
Andy: Yeah.
Katya: … and feel, like, a little bit of more hustle. Which I think I can do it because
I’m leaving my job next month so a little bit of hustle. More hustle more
focus. I think that will get there and then I just want to make room in my life
for this other part that it may or may not involve money or anything like that
but I just -- It gets me excited and … I don’t know. I think about it a lot and I
feel like maybe you caught me at a time where -- Before I was, like, jumping
off the walls because like, “Holy shit! I got a customer.”
It was such perfect timing when I got the presale because it happen right at
Christmas. So I was like, “This is like my Christmas present,” and I took a
picture in front of the tree. I shared that picture with some friends.
It felt so good, you know? I don’t want to discredit that because it’s such an
amazing feeling and it’s even sweeter when you can share it with your friends
and your family and the people that are like, “I knew you had it in you.” You
know? “I always saw that in you. We’re just kind of waiting for you to, like,
take the jump,” you know? That’s when you’re just like, “yeah.”
So, that’s an awesome feeling and definitely, like, it’s the sweetest taste
you’ll have because you’ll have worked for it and you’ll have earned it but
then there’s something -- Like I feel, like, this is something on a higher kind of
thing to me and -- I don’t know how it’s going to play out in my life but I just
want to make space for it somehow.
Andy: It sounds like your business is giving you freedom to just do more in the
world, is how it sounds.
Katya: I feel like that because I really thought about how hard I used to work when I
was full-time, right?
Andy: Yeah.
Katya: Full-time sometimes, yeah, you can keep it to your hours but sometimes you
can’t. Especially if you want to get promoted and stuff, you have to take on
more, right? You have to impress, like, people at the VP level so they put you
-- That’s what was happening to me is, like, I was busting my ass so that I
would get recognized by the higher ups, all the VP’s, and then get put on the
strategic projects which I was put on. I was put on all of them. But it was like
busting your ass and there’s not really much space for anything else, you
know? Because you’re like constantly getting educated, constantly learning
more, constantly learning things, stretching yourself professionally, right?
Andy: Yeah.
Katya: By taking the part-time it’s, like, I guess it kind of closed some doors for me
professionally because I got taken off projects because I couldn’t -- obviously
I can’t handle it with just-part time.
Andy: Yeah.
Katya: But then because I got taken off and I’m part-time now, it started opening
the doors for the business. Honestly, for the amount of effort I put into the
business versus, like, what I was doing at my old job, it’s like a tenth of that
now, you know? There are still times where you put your head down and psh.
It’s way less effort.
Andy: What problem does your business solve?
Katya: It’s sort of like a marketing problem in a sense that people want to constantly
-- I can’t totally disclose everything because we’re revamping stuff but pretty
much the problem that we found is people want referrals, they want to wait,
stay top of mind, and they want to figure out their ROI. So we take care of all
those problems -- stay in top of mind, getting referrals, tracking your ROI on
marketing.
The nice part is is like once you jump into a business, just do it because --
Honestly, looking at like the marketing stuff we were doing at the beginning
I’m like whoa! It was ghetto. I can’t believe I got money for that. It was ghetto
but it was enough to get the ball rolling. And then you just -- you make it
better because cash is coming in so you can hire more professional people or
you take the time and do it better or whatever. That’s kind of the nice part
about it.
Andy: Cool. What kind of marketing do you do for people?
Katya: We do email marketing and then we also do it on mobile.
Andy: Yeah? What do people pay for your services?
Katya: That’s the thing. Right now we just have three basic packages and its bronze,
silver, gold. Gold’s at $300 a month, silver’s $250, and bronze is like $99 base
plus the dollar per percent. But we’re just adding up whole bunch of other
value in terms of the tracking, the mobile, the video, da-da-da. So we’re going
to make it so the low-tier package is the $300 and then we’re probably going
to have a package around $1500, and probably a package around $2,000 or
little upward to that because we’re just packing, packing on value.
And we’re strategically aligning ourselves with, for example, like the best
video guy in the city that we’re partnering with. Just one video of his alone is
worth a couple grand, just that single video. So if we pitch it and we’re like
“Look at all the value you’re getting.” So I was kind of like why. It’s like things
are just like -- everything’s kind of changing but -- But, yeah, that was kind of
the old pricing model, I guess, we had.
Andy: Nice. And how many customers did you get at that?
Katya: At that? Well, we haven’t implemented the new one so right now I’m, like, at
12 paying customers. That’s at those tiers. And most of them are golds. I have
a couple on silver, I think like two or -- and maybe one on bronze. I don’t
know the exact but most of them choose gold, right? Because they want the
customize branding, they want tracking, they want da-da-da-da. Yeah.
Andy: Nice. How did you get to the point where this is what you knew the problem
was?
Katya: Like I said, like there’s probably more painful problems to solve for sure. I
mean in the broker space, there is the whole integration thing that it’s a
nightmare that they’re doing double entries and blah, blah, blah. That’s
probably a more urgent and pressing pain.
I kind of did break the rules a little of Foundation because this isn’t totally a
level 3 problem. I say it’s kind of like a surface problem. But the reason I went
after it is because it was a low-hanging fruit. I knew it’d be a fast cache
implementation and I had people saying “I’ll pay you for this.”
So then I tested it and I was like, “Okay, this is what it’s going to look like. This
is what you’re going to get in my info pack.” Did the mockup and got my
presales. I was like, “Okay, I’m sitting at $1800. I think this is, like, pretty
good,” like green light and I kept having more people saying “I’m interested.
I’m interested.” And then I rolled it out and, like, people started signing on.
It hasn’t been that hard to get people on board because it’s just all about
positioning. It’s all about positioning and it’s about the fact that we didn’t go
after at the bottom of the market, we are only working with, like, the top
people in the industry. Their broker owner is --
We sign the CEO of a company, the president of a construction company, so
we’ve got like -- Once we start saying those things, like who we work for,
work with premium level of clientele, then they either weave themselves out.
“Well, I’m not part of this,” or they want to be a part of it. Because there are
competition that are, like, for example the top 10% or realtors, we’ve only
reached out to them. So we can say we work with gold medal realtors and
that is our clientele, you know?
Andy: Nice. Nice.
Katya: Yeah. That’s the little twist we did.
Andy: That always works really, really well, it seems, like when you focus on the top
tier markets. It seems like it works really well.
Katya: It’s hard to convince, like, the little guys I want to say because, one, you have
to educate them on the value of marketing which you don’t want to do. You
don’t want to have to convince people that your product is a good idea, you
know? So that’s one. The second part is you have to, like, start talking to
them about how investing in their business will pay off, right? It’s just such an
easier win when you go after people that already treat their business like a
business, already have money set aside for marketing. And then it’s just a
matter of are they going to put their money towards this or towards you, you
know?
Andy: Yup. Yup, yup, yup. Totally. What was the most challenging part for you?
Katya: I’d say, like, probably -- and this is going to sound crazy but after the presale
in December, I went to El Salvador in Guatemala and, I don’t know, I just kind
of like lost all my steam. I don’t know really what happened but I just stop
taking action. Like a week went by and then, like, two weeks and then three,
and then I was like, whoa! And I was really falling behind on content. I wasn’t
really working on much anymore. Like here and there but, like, not really
much. I was like, “What’s going on?”
By that point, it had been so long, I’m like at week 6, like, not doing anything.
I’m like, “Holy … Okay, I don’t know what’s going on but I’m really
embarrassed,” especially because I had a presale so it was like that’s even
worse. I told one person and they’re like “Are you crazy? You have a presale
and you stopped taking action.” It’s just like what? He was kind of like ‘get
yourself together’ kind of thing. Like a psh, psh, you know?
Andy: Yeah.
Katya: So then I was like “Ah!” I really started reflecting on like what’s going on with
me.
I don’t know why I didn’t reach out but I think I was just embarrassed about
it. I didn’t really know what’s going on either. And I think that’s normal. When
you’re in The Foundation, you’re going to have points for your just like selfsabotaging
for no reason and here on a good streak. So I just like started
meditating, getting back into, like, my regular routine -- all these things.
I think what really kind of shook me up was when I started thinking about -- I,
not that long ago, lost someone close to me and someone I really, really
loved. I started thinking about what made her life special. It really all came
down to her relationships, and the way she live life, and the way that she
went after her dream, she went after her passions. She kept close
friendships, close family, close relationships, and it was all about the
sacrifices and then the benefit she got and the opportunities.
She always used to tell me “Whenever an opportunity comes knocking, jump
on it, take it. Because if you don’t, that opportunity might not come back
again. For the rest of your life, you’ll be running after that opportunity trying
to chase it and it will be too late.” And because I really followed her advice,
that’s the reason it’s, like, I got to do cool things. I studied in France, I lived in
Australia, I moved away from my hometown and all these things because I
was, like, this is my chance and I’m scared but I’m just going to do it.
I thought “What happened to that person” things like that. Now it’s, like,
here’s opportunity staring at me in the face. People are waiting for this thing
to roll out and I’m, like, paralyzed. So I started thinking about how -- It was
kind of, in a way, me taking life for granted and me taking those
opportunities for granted and they may or may not be there.
Then I started really thinking about how I don’t even really know how much
time I have, you know? Maybe I have ten years, maybe I have five, maybe I
have 15 minutes, I really don’t know. Maybe I have a full rich life and I’ll live
and my grandma’s like 96 still and she’s still checking along, you know, and
she’s doing really good. Maybe it will be that but you don’t really know.
So I started thinking, like, I am taking things for granted and I -- How many
people would be in a position, like, would kill for, you know, just jump on the
opportunity to be in my shoes, you know? And I thought so many people. I’m
going to turn this around, I’m going to do what I have to do, and I’m not
going to take it for granted.
I thought about, wait a second. It’s not even really about me because this
business means I get to help other people. So if I don’t do well then that cuts
off them. So I started telling myself -- and this may or may not be true. It’s a
little bit of brainwashing. Just telling myself that these ladies in El Salvador,
you know, that they’re depending on me and they need me because it’s
going to help them, it’s going to make their life better.
And if I don’t want to get up in the morning or I don’t feel like doing
something, I just think of, like, the differences making to them because
maybe the difference for me wasn’t that noticeable then because I had a fulltime
income coming in so it was almost, like, bonus, right? It was, like, gravy
on top.
Andy: Yeah.
Katya: You really start feeling. And, I think, when you go part-time, when you go all
in, or -- this is all you got. So I started putting myself in those shoes and then I
kind of turned everything around.
Andy: When did you go part-time?
Katya: I went part-time -- Well, my three month expires in August so July, June -- I
think in May because he let me start a little bit early. So sometime in May I
think I went -- I don’t know. I got to look it up. I’m not good with, like,
memory stuff but somewhere around then. Yeah.
Andy: Why did your boss agree to letting you go part-time? How did you pitch him
on it?
Katya: Well, here’s the deal. You have to prove your value, right? I had done a lot of
good work, they really like me. Like I said, I was on all like the big projects.
They valued me and they almost -- I think were like, “Well, we don’t want to
lose her,” kind of thing. It’s not a matter of, like, being in there. I’m like, "I’m
creating,” you know, but just saying that …
You like to do a three-month trial. You’re going to keep on all your -- and the
reality is you won’t. I said I was going to keep on all my regular stuff but you
couldn’t because your hours just aren’t there but you tell them that you’re
going to juggling -- Not juggling, that it’s only for a part-time basis, kind of a
trial.
Most people told me not to be honest and just, like, lie and said like -- just
say like you have personal issues and, like, you’re going through stuff. Don’t
actually tell them you’re doing a business but just got to feel it out because
my boss is super chill, he’s nice.
I had an old boss before, she would not have gone for it and would have been
like, “Are you quitting?” Probably would have like start looking for
replacement because she’s very negative.
Andy: Yeah.
Katya: Just assumes the risk. But this boss, I kind of like felt somehow and then I just
told him what was happening. And he was like “Well, that’s really interesting.
Well, let me see. I don’t know. Okay, well, how many projects do you think
you could stay on?” I said, “Look, I can’t be on all of them but I can be on
these and I’ll work on them and I’ll do them well and I’ll do this,” and da-dada.
You just got to have to put out a game plan of what you’re going to do
and what days you’re coming in, what you can commit to. Because it’s only a
three-month, they don’t really see it as a threat because you just sort of say
that it’s -- just to get you over a couple hurdles or couple things in your
business.
Andy: Yeah, it’s really fascinating.
It’s funny when you talk about this it makes me think of having a boss and
how much I hated it. But a lot of people -- like it’s a huge thing in their mind.
It’s like when do I quit my job? When do I go part-time or whatever. We went
through very similar processes and I personally like getting to the point
where a business is generating, like, $1,000 or $2,000 a month and so you
have a model that’s proven; you have cash flow that’s coming in. There’s
more certainty than just, like, diving in and jumping and seeing what
happens. That’s what’s scary. That’s really scary to me.
Katya: Yeah. Someone once said to me -- he said, “If you weren’t you, pretend
you’re coming to you for advice. What would you say to her?” I would say
“How many customers do you have?” I think at that time -- I don’t know how
many I had like -- six or four, I can’t remember, and “How many customers do
you have?” “Okay, six.” “So six? So if you have six, you can have more.”
Andy: Yeah.
Katya: Because that’s enough to be not luck, or not chance, or not, like, your
neighbor signed on and then your cousin, then your uncle or whatever.
Andy: Yeah. Exactly. The point where you’re signing up complete strangers, like,
multiple times, there’s something really special there.
Katya: Yeah.
Andy: Awesome. So you went part-time in May and how many customers did you
have then?
Katya: You know, Andy, I’m not like -- I feel bad because I don’t, like, remember all
this stuff. I think I’ve had, like, five or -- I don’t really remember. I had a few
grand -- I think I had, like, close to a thousand coming in or something like
that.
Andy: Got it.
Katya: I had a little cushion when I went part-time and -- yeah. There was something
coming in, you know, and I saw the possibility of growing and I saw the
possibility of -- I had appointments lined up and coffees for people that
wanted me to show them what I was working on. We get a vibe with that.
Andy: Cool.
Katya: [unclear00:30:58].
Andy: It just kind of felt right.
Katya: Yeah. Don’t get me wrong, like it’s always scary because you’re going from a
higher income to a lower income temporarily. For me, right now, I still
haven’t gotten where I replaced my income or anything like that, but I think
the main key is is that if you have something coming in and you know, you
just do a little trick where I ask for the Wednesdays off at first. I didn’t go fulltime
all the way. I just said I needed Wednesdays because I was taking my
course and at the time it was Foundation stuff so I said I was taking a course
related to my job because it was how to build software. So they were like,
“Yeah, for sure.” And I said it was on Wednesdays that we have, like, lecture.
So I took Wednesdays off. The reason I did that was because I was like, well,
who knows. Maybe I’m going to be someone that sits on the couch and like
watches TV.
Andy: Yeah.
Katya: Have a glass wine in the middle of the day or beer in the afternoon because --
you know, because we can.
Andy: Yeah.
Katya: Really. Or you go to the beach or you just, like, hang out with friends, you’re
not really working. So I’m like, am I going to be like that or am I going to, like,
wake up with a purpose and like puzzle. So I was like, “Well, I better check it
out.”
So I just did the Wednesdays and every single Wednesday I took more action
on that Wednesday than like any on my other days. So I was like, “Okay. I can
do this. I have enough discipline to do it.” I would say, like, anybody that’s
thinking of that, just dip your toe in. Just do a one-day a week. It’s nonthreatening,
your job will be okay with it, it’s like super easy ask, and then
you can test yourself.
And then it’s like are you really going to push the way you think you’re going
to push? Are you really going to get the results you think you’re going to get?
So, that’s what I would say.
Andy: It sounds like you went through a lot of baby steps. Like it’s a lot of just, like,
little, little steps along the way that led to a lot of cool stuff over eight
months.
Katya: Yeah. Yeah. And I didn’t plan it that way, it just happen that way, you know?
Andy: Yeah. So, where are you now and what are your plans moving forward?
Katya: Well, like I said, like right now -- Also, like, a couple of things happen in
between, I guess. I joined like a networking group. I started getting out there
more, talking to people, business owners, picking people’s brains. The more
you, what, like, try to learn more, learn from other people, learn from their
mistakes, you start getting better. You start asking better questions.
That kind of led me to, “What if I didn’t have to do this all on my own?” I
teamed up. I made some good connections and then teamed up with a sales
girl. So she’s actually brought in the last four sales and two businesses. That’s
pretty good. The businesses were not charging on that side yet but we will
be.
So we teamed up with her. That’s something that happened in between and
then right now I’m kind of got a place where next month, like I said, my boss
is like “We want you on the strategic projects.” I’m not on any of them right
now because the workload is crazy and I -- they have meetings all the time
and I was making maybe one because I was never in at those times. He’s like,
you know, “Your part-time trial is up so, okay, let’s get you back on full-time,
right?” In my head I’m like, oh, that’s not happening.
I talked to a bunch of people and I’m like, “Hey, when do you know to take
the plunge? When’s the right time?” And they’re like, “Well, how do you feel
right now?” I’m like “I’m not at that comfort level that I want to feel and be,”
and they’re like “Well, if you’re waiting till you’re comfortable, you’re going
to be waiting forever.” Yeah.
They said there’s something about having your back up against the wall. You
will do things you never thought possible, you will make things happen, and
you have it in you. I’m like, “You know what? Yeah.” My boss was on holidays
but I’m going to talk to him and just let him know that it’s time.
If it’s not the sass that kicks off the way I wanted to, there’s other stuff.
People are doing Kindle books now and people are doing, like, selling jewelry
-- I don’t even know. If you had to hustle -- I could pick up more yoga shifts,
right?
Andy: Yeah.
Katya: I cut back, I’m only teaching once a week but, hey, I could go back to my old
gig and -- I mean, easily get two, three more classes in sub.
Andy: Yeah.
Katya: There’s ways to, like, stay afloat. If this is really what you want to do it’s going
to work.
Andy: Dude, it’s so awesome to hear. Congratulations, by the way.
Katya: Thanks, Andy.
Andy: If people want to reach out to you or want to get in touch with you, want to
learn more about what you’re up to, how do they do it?
Katya: They can contact me at kat dot, my middle name, [unclear 00:36:02] 5 at
gmail dot com and they can email.
Andy: That will be in the show notes because I don’t think any of you can spell that.
Katya: I know. I have crazy names so, yeah.
Andy: Awesome, Kat. Anything else you want to leave the audience with?
Katya: I think just that if any of this part about giving back or lining up your success
with paying it forward and giving it back, please reach out to me because
right now we formed a core mastermind group called Entrepreneurs Giving
Back. Yeah, we don’t have anything, like, super solid at the time but we’re
talking to a bunch of, like, really smart people and trying to develop a
framework.
What we actually discovered was we were kind of, like, striving along the
lines something like Kiva like micro loans to entrepreneur. What we actually
found by talking to this really smart girl, CJ. She’s in The Foundation last year
but she is just, like, really smart.
Andy: Amazing.
Katya: You know C -- yeah.
Andy: She’s amazing.
Katya: She’s like, yeah, like whoa! She’s awesome. She’s saying like, Kiva, the thing it
does is it doesn’t take people out of poverty, it just stabilizes like the ups and
the lows. So what really takes people out of poverty is the small to medium
size businesses that provide jobs to local economy that leadership
empowerment will [unclear 00:37:27].
So that’s more like where we’re headed towards. But if any of that stuff
resonates to you, like, reach out because we do want to know who’s
interested. Our dream would be to have a group of -- just like The
Foundation, you know, a group of entrepreneurs but a group of, like, heart
conscious entrepreneurs who are all about giving back and they’re willing to
remind their success the more successful they get the more they can help
others. I think it’s a social responsibility of ours.
Andy: Beautiful.
Katya: That’s it.
Andy: Awesome, Kat. Thank you so much for coming on today.
Katya: Thanks, Andy.
Closing: Thank you for joining us. We’ve taken this interview and created a custom
action guide so you know exactly what action steps to take to grow your
business. Just head over to thefoundationpodcast.com to download it for
free. Thanks for listening and we’ll see you next week.

j