SFN235: Ryan Moran’s Road Map to a $100M Business

SFN235: Ryan Moran’s Road Map to a $100M Business


Ryan Moran returns to discuss his plans for building a $100M business. If you’re not familiar with Ryan already, he’s the Founder of both Capitalism.com and Freedom Fast Lane – and, although he’s barely 30-years-old, he recently exited a company for eight figures.


In This Interview I Ask:

  • 3:30 - How is Ryan able to prime his brain to accept what some consider “impossible” goals?
  • 8:10 - Why Ryan started CapCon and what it is.
  • 13:10 - How does Ryan only commit to things if he’s going to commit for the long term?
  • 17:40 - Hypothetical question: “If I could build one business forever, and I can’t sell it and I can’t retire from it, what does that business look like?”
  • 20:00 - What does Ryan’s roadmap to $100M look like?
  • 25:40 - Can Ryan tell us about some of the companies he’s acquired over the past few months?
  • 30:00 - Did Ryan run into any blind spots going through the acquisition process? What didn’t he see coming?
  • 39:00 - What Ryan is most excited about in the next CapCon.


Re-Defining Possible

“You don’t even have to be great to succeed – you just have to be kind of good and follow the right strategy.”

$100 million is an ambitious goal, but it’s by no means impossible – and it’s even more feasible when you understand that it’s already been done, and the people who did it weren’t all exceptional.

Ryan has done two things to re-define what he believes is possible:

  1. He understands that the brain is a normalizing machine. Every time he reaches a new level of success, his brain normalizes that and the next level seems more attainable.
  2. On top of that, the people you surround yourself with color what you believe. (i.e. If you surround yourself with successful but miserable people, you are more likely to be a sad millionaire.)


The Road Map to $100M

Ryan had a “braingasm” after selling the majority stake of his previous business. He watched how his new partners thought and grew businesses because he wanted to know how really successful people were building a truly massive amount of wealth.

  • The acquiring company used little to no out-of-pocket money.
  • They installed an operating team to take over, so the owners were buying an asset (not a job).

Now Ryan has to think like an owner, as opposed to an operator or even an entrepreneur.


Around the same time, Amazon acquired Whole Foods, and John Mackey (the Founder of Whole Foods) happens to be an acquaintance of Ryan’s. Ryan saw two things:

  1. Someone he knows sold a company for $13.7 billion.
  2. The acquisition was paid for, immediately, because the stock price went up.

Then Ryan looked at some more numbers:

  • If your company generates less than $1M in profit, you’ll probably sell it for 1-3x your earnings.
  • When you cross $1M profit, more buyers are interested and that company will sell for 3-6x your profit.
  • If you cross $10M profit, you’re open to institutional buyers and strategic acquisitions and you’re now worth 8-12x profit.

  Ryan has never sold a company with $10M in profit… but he has a lot of entrepreneurs in his network who have built $2M companies, and there’s a strategy called a rollup in which you package multiple similar companies together.

With five companies like that together, there is the potential for a $100M exit. So now Ryan’s mastermind group is shifting focus: getting the people in his network at or above the $1-3M mark so they can roll up for big exits.


At the same time, Ryan has been acquiring businesses and teaching the physical products model to put himself in a position that experiences a lot of deal flow. Ryan also leverages the assets from these businesses – systems, network, buying power, etc. – to launch even more businesses.

“You’re already good enough… it’s just a matter of following the right strategy and practicing the right habits.”