SFN155: How to Become Who You Are - with Jules Schroeder
At the age of eighteen, Jules Schroeder ran her first six-figure business teaching other college students how to run their own businesses. Four years later, at age 22, she co-founded a publishing company that made seven figures its first year in business, specializing in making books #1 Best Sellers on the Amazon Kindle platform. Today Jules runs CreateU, a one-year online education program that focuses on learning the specific skills you need to create the career & lifestyle you want.
In this episode, we talk to Jules briefly about her company CreateU, and some lessons she’s learned from her experience running three businesses. Then we go in depth to break down the three parts of becoming who you are. Jules shares her insights on relationships, creativity, and improving your skills.
In This Interview You’ll Learn:
- 2:08 - About CreateU.
- 10:21 - How to determine if you should go to college.
- 12:40 - Why you should get hands on experience and limit your consumption of how-to information.
- 15:33 - How to learn from failure, and what Jules learned from her failures.
- 20:00 - What success means to Jules.
- 22:43 - Part 1 of Becoming Who You Are: How to Maintain Close Relationships.
- 28:31 - Part 2 of Becoming Who You Are: How to Cultivate Your Own Creativity.
- 33:02 - Part 3 of Becoming Who You Are: What’s One Area of Your Life You’re Actively Improving?
- 37:09 - How to relax from your business without feeling guilt.
- Jules’ Website - julesschroeder.com
- CreateU - createu.life
- Unconventional Life Show - unconventionallifeshow.com
Introduction: Welcome to Starting from Nothing – The Foundation Podcast, the place where
incredible entrepreneur show you how they built their business entirely from
scratch, before they knew what the heck they were doing.
Frank: Alright. So, again, guys, welcome to another edition of the Starting from Nothing
podcast. I’m your host today, Frank Mocerino. Jules Schroeder is here with us
today to talk several things. Jules, welcome to the podcast.
Jules: Thanks so much for having me, Frank. It’s good to be here.
Frank: Yeah, it’s great to have you.
Jules and I have been playing a little bit of podcast tag. We’ve had her on
another podcast; I’ve been on her podcast. I’m excited to explore Jules’ path
today. So, I want to dive right into things.
What I want to start talking about, Jules, is CreateU. So, for the people out there
that don’t know what CreateU is, give us a little bit of sense of what is CreateU.
Jules: Yeah, sure.
So, CreateU is a one-year online education program that focuses on learning the
specific skills you need through classes, mentors, and experiences to create the
career and lifestyle you want.
So, essentially for those that are listening that are either in college, have gone to
college, or maybe thinking about going to college, CreateU is kind of like college
for 2016. Where instead of teaching you how to go ahead and become a doctor
or getting a degree in communications like I did, you’ll be learning the concrete
skills like how to start a business, emotional intelligence, relationships, how to
pay your taxes, how to manage your finances.
So, really teaching you the kind of education you need to know now so that you
can figure out what is it that you want to do and then start doing it in the world
CreateU got burst literally last year and working with the people in Planet
Project, collaborating with the UN, and a bunch of other amazing rock stars. It’s
kind of like what you guys are doing on Starting from Nothing with the
Foundation. How do you find the best of the best or doing what you want to do
now and how do you set up the environment so you can learn from them. That’s
CreateU’s fundamental philosophy.
So you guys have heard in the intro. Jules started a six-figure business when she
was 18, seven-figure business when she was 22. Jules, before we dive in to the
kind of why this type of education needs to exist. At Starting from Nothing we
are huge on founding stories and you’ve got a really great one. So, how did
CreateU come about?
Jules: Yeah. Talk about an experience.
CreateU literally was birth out of a near-death experience last July. I was
wakeboarding out in Colorado at this little reservoir, jumped the wake, caught an
edge, and face planted. I’ve done a lot of intense snowboarding in the years and
so when I hit the wake I was like, “Okay, rough fall.” Didn’t think it was anything
too serious at the time.
An hour later, I got off the boat. I was in the bathroom and looked up in the stall
and was barely able to get out of there. My face started going numb and tingly.
Immediately I looked in the mirror, I walked outside, look to my friend and I was
like, “Something is terribly wrong.”
From that point forward, she took me to the hospital. I don’t remember much.
Lost feeling the left side of my body, got to the MRI, got out of the MRI, I was on
the hospital bed, and literally had this white figure and six black shadow council
member come towards me and we have this conversation.
It was like, “Jules, you have more work to do in the world. Do you want to do it?”
I said, “Yes, as long as my body works.” At the time I thought my neck was
broken, I thought I was paralyzed. I was like, “As long as my body works.” In that
moment, I got zapped back into my body. I felt this energy forge my neck
together and shoot down my spine. It was wild. Totally wild.
I was in the hospital for a few days and a neck brace for a month after. But what
started happening after that accident was like who I was before shifted, almost
opening up this next phase for my life.
In the following weeks after I got this phone call from this woman that I had met
like six months before and was like, “Jules, hey, can you come consult us? Help
us with this marketing thing.” I was still wearing a neck brace. I was thinking
about it like, “It’s not really the best timing.” But there’s something about it that
felt so right so I just said yes. I was like, “Hell yes,” so I was in.
It turned out she was working for the United Nations on the 17 global goals
campaign and I helped her distill down her idea. The moral of it was that she
wanted to find 17 ambassadors in these 17 areas to promote on this platform.
Before I even knew what was CreateU or what I was doing in higher education, it
just blurt out in my mouth and I was like, “I’m in education. I’ve got this thing
called CreateU.” At the time I had no business. No business plan, no website. I
just knew that I was supposed to do something in higher education and I was
going to call it CreateU.
And then at the end she was like, “Can you be at the UN in a few weeks to
present that on the panel?”I was like, “Yeah, of course.” In that moment, in that
conversation, CreateU was born. Then, obviously, I had to create the plan, the
website, and the video get altogether which I did. Those were details at that
point but really crazy experience.
Okay. Tell us a little bit about CreateU and why it needs to exist? What are you
teaching? What are people learning in CreateU that they’re not getting prepared
for through a traditional education system?
Jules: Yeah. Awesome question.
For me, my journey, I’ve always been a musician, a singer, and an artist. I’ve also
been this entrepreneur and this business person. So, back at the end of 20 --
whatever -- lasting about 2015, 2014, something around then, I got really curious
on what it would take to combine my love of art with my love of business. How
to essentially not be the struggling artist and how to really connect with what I
care about through that business lens. How to basically profit from my passions.
It set me on this crazy journey where I was like wanting a YouTube channel and
doing all this stuff. And I found out, for artist particularly, in connecting to your
core gift, there just wasn’t education that could teach you how to make money
from it. Everything was so narrow focused.
And then I also went to college myself. I got a degree in communication, was
running businesses throughout college, and I didn’t really feel like I learned much
in relevance to starting a business in what I’m doing now. So I just noticed this
massive gap in, one, what was being taught and then what it actually takes to get
out there and thrive in the world today.
Over the course of my journey of artist, entrepreneur self-discovery, mix with
the lens of going to college, combine with the wakeboarding accident, it all kind
of forged together and it was just like, “Aha! It’s right here of this massive
For myself, I’ve got a sister that’s 21. She’s dropped out of college twice. She’s
still in it, trying to make it work, and she’s frustrated. She’s got a 4.0 GPA, maxed
out the potential for learning. And on the side, she’s spending all her days
watching Marie Forleo’s B-School videos because she’s like, “How do I learn how
to build a website? How do I learn how to sell my ideas?” From that it was like,
okay, let’s create this middle ground and that’s what CreateU does and the need
in which it fulfills.
I would imagine, especially with how expensive college is, the amount of student
loan debt and what people are getting for it. Only one out of five are actually
graduating with a job. In the next few years, we’re going to be seeing, in my
opinion, this upending of education. The idea is to really be first to market to
create an alternative to that.
Frank: Let me ask you this. Is CreateU just for somebody who would consider
themselves an artist?
Jules: Not at all. I use artists as a framework because that’s my personal lens. But I
really think about it is like CreateU is designed for the entrepreneur, the thought
leader, the creative, the budding business person.
Essentially, it’s like if you have got -- you’ve ever felt like you’ve been in a box
your whole life and you feel like your self-expression exist beyond a box or in a
college term, beyond a list of 13 dropped down majors then CreateU is
essentially built with you in mind.
Frank: Ah, okay. Let’s wrap this in something tangible. Can you tell us about an actual
course that someone might go through in CreateU and what they would learn
out of that?
Jules: Yeah, absolutely.
The first part of CreateU in the first few months is really helping you get focused
on this core set of skills. You know, like, I mentioned earlier the entrepreneurial
mindset, idea discovery which is something you guys do at the Foundation,
communication, networking, business basics. After you’ve gone through that
core set of skills, let’s say, for example, you’re interested in starting a blog.
So, we’ve got, you know, one of our teachers is actually National Geographic’s
top blogger and traveler of the year. Let’s say you go through the core
foundation and then you’re like, “Okay, I want to learn to blog but I want to be
able to start a blog from someone that’s actually making $30,000 a month today
doing it. How do I learn?”
Then you could then learn from that teacher, someone that’s already had the
success, and step-by-step learn what does it take to set a blog? What’s the ideas
that you want to be doing? How do you start to monetize that blog? How do you
start to build the connections? What does it mean to get affiliates? So that
would be a very tangible way, or track if you will if you didn’t decide that
blogging was your ambition. The kind of go out in that arena.
Whether it’s blogging, or you want to be a YouTuber, or you want to have your
own business, or you want to go into an artist field, whatever it might be, start a
non-profit, there are different tracks, if you will, inside of CreateU that allow you
to actually do that from people, you know, like the National Geographic blogger
of the year, Kelly Clarkson’s old manager, the guy that created Google Glass,
people like that that will teach you.
Frank: Very cool.
I want to put you on the spot a little bit here and explore something a little bit.
Jules: Yeah, let’s do it.
Frank: Who should go to college still? Should anyone go to college still?
Frank: Is there a use in investing in a four-year degree?
Jules: Yeah. I won’t go in the whole anti ‘don’t go to college’ though I did for those that
like fun projects created dontgotocollege.org. That’s a pure lead gen experiment.
But I do think that if you are someone that want something very specialize like
you want to get an engineering degree or you want to become a doctor or
anything that specialize. I was going to say Computer Science but, honestly, I
think you could learn more going to some coding academy online.
But if you want to be an engineer or a doctor or something that requires a
technical skill, then I would say, yeah, go to college. If you want to learn anything
else, in my opinion, I think there are better ways to spend your time and money.
Frank: So there’s no doctor track in CreateU.
Jules: No doctor track in CreateU. I do think that if you’re going to be operated on, I do
believe in the power of eight years of education.
Jules: So we’re not trying to rival that. But for all those arts and sciences, the sociology,
the psychology, whatever, communication types of majors, the undefined which
makes up 60% of all freshmen and sophomore peeps in college, this is probably a
better place to start.
Frank: Okay. I’ve got to tell you, I just invented a time machine and we can take you
back to the time when you’re 18. Do you go to college again?
Jules: Yeah, awesome question.
So, at the time I was 18, I would still go to college. I did, in fact, tried to drop out
of college two to three times and my dad was a no unless I wanted to be fully
gone from the nest at 18. I will say that my experiences in college allowed me to
meet the right people and the right connections to start the businesses that I
So, college to me was definitely something to, like, check the box if you will. I
didn’t really go to class very much. But I will say that the experiences that I had
around it were super valuable. So, if I had to do it all over again in 2011 when I
graduated, I would say yes. But if I was 18 right now, given the resources we
have today, it would definitely be a no.
Frank: Cool. Okay. So that has been awesome.
I’ve got an interesting question for you and I’m curious. Do you think that you
have learned more about business or about life from products that you’ve
bought, books that you’ve read, things that you’ve consumed? So, the ultimate
question is do you feel you’ve learned more from consuming information or
from mistakes or successes that you’ve made by going out there and taking
Jules: Yeah, awesome.
For myself, I am definitely a self-learner. I like that you’re touching on this
specifically because I think there’s this trend in entrepreneurship where it’s just
like consume, consume, consume. As valuable as information can be, if you’re
not giving yourself enough time in stretch to actually apply that information,
then it kind of just like keeps you in this shiny object syndrome where you’re
constantly chasing the next motivational thing and never actually getting the
impact for it.
I know for my own self, starting -- and I started my second company, it was an
online business. So, for all my ladies that are listening and remember girls
wearing feathers in their hair, I started a company that sold feathers to salons
across the world -- feather hair extensions. At the time, I had never started an
online business before, I had no idea what Google Ads were, marketing,
anything, no idea how to build a website.
And totally like [unclear 00:14:13] comment of a friend was like “You should put
that online.” I was like, “Okay,” and I did and literally self-taught myself
everything. Twelve agonizing hours later, I ended up having my first sale for like
$21 and I was stoked. From that point forward, I really taught myself all of the
nitty-gritty of what I had to learn.
From that experience forward, it kind of was like this self-identifying moment
where I was like, you know what, this is just how I learn. I didn’t have distinctions
for what I was doing. I couldn’t have name the strategy that I used or the theme
that I built my WordPress thing on or any of that kind of stuff, but I just knew
what I was doing was working and that’s all that really matters. I think that
sometimes it’s easy to get caught up in having to do it the right way or the way
that this person recommends or the way that this person says.
I think it’s important for yourself to figure out what works for you. I know for me,
it’s experimentation. I think for just about anyone, especially people that I
interview on my show as well, experimenting is how you get it at that cellular
level. If you’re listening and you’ve been consuming a lot of content, my advice
would be to put the book down or close the laptop and just get out there.
Frank: Yes. Let’s create a microcosm now of a new educational platform that we’re
going to create just right now. It’s called FailureU and it’s FailureU specific to
What I want to do is take us from the time that you are 18 to now and tell us
about a mistake that you made or a failure or something that you took action on
and it didn’t pan out well for you. Help us understand a little bit about what you
learn from that.
Jules: Yeah, totally.
I love that you’re highlighting this because it’s so easy to kind of listen to
someone that you’re on this show, teaching you something and glorify their
successes and what they’ve done. But in my opinion, I think that to the degree in
which you’re successful is a degree in which you’re willing to endure failure. So if
your capacity for failing is not huge then there’s no way your capacity for
success, in my opinion, can match that.
What jump straight out to mind is that I was probably 23 at the time. So this was
the business that I had started just after my feather company. We got into the
Amazon publishing market. So before Amazon got big, we figured out the
algorithm behind how to make any person a bestselling author on Amazon and
then we turn that into an online product, that’s a seven-figure launch, and then
started a publishing company from it.
So there are three of us at the time of this company. We had been running it for
about two to three years and what ended up dating my other business partner.
The third business partner, literally I got back from this trip, it was in December. I
had skied 26 mountains, four different countries in 30 days, and then two weeks
later start of the year, in January, I had found out the other business partner had
been embezzling a bunch of money. Literally overnight, we ended up in like
$200,000 worth of debt.
It was like my whole world crashing down literally for being, like, the height of 26
mountains, four different countries in 30 days, to two weeks later like, “Oh shit!
What do I do now?” At the time, working with us was $30,000. So all it took was
one or two, three things of people understanding what was going on and we
were like under.
And so in that moment I had to figure out, well, what do I do next? We had a
team of like 20 different people working for us, huge overhead, lots of cost. On
the other side of it, this guy that had embezzled money -- we’ve been to his
house. He was a friend, beyond just some dude that I founded the company
It took everything I had to confront him, try to go the human-to-human, personto-person
route, and then ultimately like have to get involved with legal battles,
have to look at the DA, have to let a lot of people go, investing a lot of my
personal money into it. Because for me, what I realize is that my reputation was
more important than the money itself.
Over the process of four months, I had everything that I thought deemed me as
successful. You know, completely crash and crumble in front of me. When I look
at the period from January to August, when I finally decided after working day
after day 18 hours, it was enough for me to step back. I had lost everything that I
thought was important.
I drain my personal savings. I ended the relationship with my other business
partner and boyfriend. Basically had dwindled the company down. That process
really was testing my character.
I was like at any moment could I have thrown the towel? Of course. At any
moment could I have said to anyone of those clients, “Sorry. I don’t know what
to tell you. This guy did it. It’s not my problem.” Of course. But I didn’t do those
things and I did them intentionally because I think how you show up in the face
of agreements and situations and circumstances that are most challenging is
really what makes you who you are in the face of all your successes. For me,
that’s what it was and in of itself.
I took three months off after that and allowed myself to just heal and feel and
process. But ultimately, going through that process allowed me to strip down
everything that I thought I held so important so that on the other side of it now
I’m able to create from the process in a place that’s much more aligned, much
more true to myself, and much more congruent with my overall self-expression.
For me, I obviously was pretty stubborn. It took all of that for me to actually
wake up enough, to really come back to what it is that I meant to do.
Frank: So as it stands for you today, I want you to fill in the blank. Success to me means
Jules: Success to me means feeling good. It’s really the words that came. What I mean
by that is that if every moment that I’m living, I’m able to have this experience
and this internal resonance of just like a total full-bodied like hell yes all the time,
then that means I’m having success.
For me, that can look like success in a relationship with my boyfriend. That can
look like success in my businesses and what I’m creating. It can look like success
in my health. I’ve been undergoing six concussions so definitely like healing from
a lot of brain injury stuff. And it can look like you, success in all of my
As long as I’m feeling good, at the end of the day that’s all I can really ask for. I
can’t control the dollars in my bank account, sometimes. Sometimes you’ll have
a million dollars and sometimes you won’t. I can’t control a relationship being
there. Sometimes you’ll be in the most love you’ve ever been in your whole life,
the next day it’s gone.
But what you can control is yourself and the relationship to your environment. If
you’re willing to put yourself first and say, “If I don’t feel good then something
has to change,” then that, in my opinion, is what success is and what it looks like.
Frank: Total full-bodied hell yes.
So, we’ve been talking a little bit -- we actually were talking before, Jules and I,
about what success means, right? I think often, especially goal setting and I’m as
guilty of this as anything, I view success as some sort of an event that happens in
the future. It is something that happens when I achieve whatever it is that I set
out to achieve.
But what I want to understand is really ultimately what all of that boils down to
is you are becoming the type of person that can do or make or grow or achieve
these types of things.
So I want to explore this question a little bit about who did you have to become
in order to become the Jules Schroeder that’s on the podcast today that started
seven-figure businesses, that is writing and podcasting for Forbes. I actually want
to start in a different way than I originally started out thinking that I wanted to
So, you’ve mentioned relationships quite a few times as one of the key things
that have happened to you and have had to have happen to you as a result of
you growing these businesses.
So what I want to understand is how do you maintain close relationships in your
life? When you look at the circle of people that you’re surrounded by, how do
you maintain close relationships with these people? You can talk about either if
it’s in a business context or if it’s in a personal context but I want to get some
tangible stuff here of what it looks like from Jules’ perspective to be in a
rewarding friendship, personal relationship, business relationship. How do you
maintain that stuff?
Jules: Yeah, totally. Awesome question.
It’s interesting that we’re going in the realm of relationships because for me I
spent most of my life pursuing and trying to improve all these other areas, other
than relationships, for the longest time. So I was like, “Okay, I’m going to become
really good at business.” I’ll read a bunch of business stuff and I’ll start a bunch
of businesses and I’ll figure it out. And then it was like, “Okay, I’m going to get
really good at making money. So I’ll start charging a bunch of money, and do
consulting, and … ” blah, blah, blah. And then, you know, the concussion, then it
What I found was that the only area that I hadn’t actively gone to work on was
the area of relationships. What it ended up showing up was, like, let the school
of hard knocks was life showing me whether it was from the embezzlement
which I talked about, or a series of, like, failing personal intimate relationships
like with boyfriends and partners that it was, like, “Okay, here’s an area to
actually pay attention to.” So it was either like I could actively start working on
that area or I could keep having my world keep bringing me things to actively
start working on so I would still be improving in that area.
For me, tangibly speaking, what I’ve done over the last years I decided I was like,
okay, I’m ready to actually call in my life’s partner. I’m done having just like a
boyfriend or just like some guy. I don’t need someone to complete me. I really
want someone that one plus one equals a thousand. Where when we’re both in
our gifts together, we can just take over stuff that separately we can never do.
The relationship with my partner that I have now has been nothing short of the
physical expression of that.
For me, what’s really important is recognizing in and of myself areas that I have
to work on and I think if you are looking for a place to self-improve, being in an
intimate relationship is, in my opinion, one of the fastest pace to do that because
it brings up your stuff in a way that you just can’t do on your own.
You can read books till you’re blue in the face or for me -- I did a lot of landmark
work, I got really involved in authentic relating and got trained in the practice of
circling and I did a lot of stuff on my own. But when it came time to actually be in
relationship like, for example, an intimate relationship with my boyfriend, I
found out that I still wasn’t improving in the areas that I thought I had and it was
frustrating. Totally annoying.
What I found is that when you’re at least with the relationship with my partner s
that when I find I’m most triggered by something. He does something that just
totally annoys the crap out of me. It’s literally him shining a spotlight on myself
of like, “Oh, this is an area that I actually haven’t looked at” which is why it’s so
For example, let’s say you’re really well fit, you take great care of your health,
then some on the streets walks up to you and is like, “Wow! You really look like
shit. You’re totally fatter,” whatever. You’d be like, “No, that makes no sense.
I’m not even going to be subjected to that.”
But then if you are someone where like you kind of don’t feel totally great about
your health and you don’t like the way you look, if someone says that it’s going
to hurt. They’ve literally shown a light into an area that doesn’t feel totally solid.
For me, having this overarching context of growth in relationships where there’s
permission to acknowledge, one, I’m going to mirror things back to you that’s
going to trigger you but have to know that they’re yours ultimately and I’m just a
mirror. Two, you’re going to do the same thing for me and through we’re willing
to work on those things together and bring them because that’s ultimately how,
I think, we evolve and have more meaningful, satisfying relationships in our lives.
Than like, “Okay, let’s be in a relationship together.”
That context for growth and owning your own experience, assuming that your
experience is not my experience and being willing to actually stay in fire. Like
don’t get off the rollercoaster when you’re at the top is important in any
relationship for me.
Fundamentally, with my boyfriend, that’s obviously we spend a ton of time
together. But whether you’re a friend of mine or whether you’re my sister or
whether you’re my parents or whoever it is, that context has to exist in order for
me to feel like it’s worthwhile because, otherwise, having people for more
people is just more noise. I decided that that wasn’t something that I was
Being able to really sit in that context for growth is kind of like a deal breaker for
me if you want to really grow and expand in my sphere of influence, if you will.
Frank: Yeah. Alright.
So, we’re talking about who did you have to become. So the first thread that we
pulled on is who do you have to become in relationships in order to end up
where you’re at today.
The second thread that I want tug at a little bit is how do you view cultivation of
creativity? I’m curious, how do you look at that? Do you have some sort of a
ritual where you say, “Look, I work best at this place and best at this particular
time.” But I’m curious, with all the projects that you’ve got going on, how do you
view this process of cultivating your own creativity?
Jules: Yeah. It’s an awesome question. I literally was on the trail lift. So I’m in Colorado
and we happen to get two feet of fresh powder over the weekend on April 17.
Jules: But what happened is -- So, yesterday, not last night but the night before, I was
having this dream. Just to kind of back step for a moment, I started writing for
Forbes probably about two months ago in hosting my podcast Unconventional
Life on the Forbes under 30 channel.
For me, I would have never categorized myself as a writer two months ago.
Writing blog post and actually doing creative, fun writing was just not in my
wheelhouse. Speaking, no problem, writing marketing copy, no problem. So, for
me, I literally wanted to find an environment, a structure for fulfillment to really
go to work on my writing because that just wasn’t an area of creativity that I had
Flash forward, I’m like a month-and-a-half into it, and I’m doing two posts a
week, literally learning by example. Two nights ago in my dream, I had this
dream and I’m like, “Why are all my posts sucking? What are my headlines? Why
is this not resonating with people?” I was just, like, having all of this
subconscious noise just come up about like myself doubt and everything.
Funny enough, I woke up and the first thing I saw was that Forbes on their social
media page of 3 million people shared my article, twice. It was trending on
Forbes’ homepage and all over LinkedIn. I woke up to all these messages. I was
just like, “What the heck is going on?” That hadn’t happen before.
When I was like thinking on the trail lift I was like, “Man, it’s so interesting how
that dream brought up so much of my subconscious and then to wake up to the
actual real world representation of what was happening, it just wasn’t
congruent.” I find that in my journey of cultivating creativity -- Creativity is the
most challenging, stretching, rewarding, vulnerable thing that you can do.
For me, whether it’s creating a song and putting myself out there with my music
or currently in this new model, writing two times a week for Forbes, it takes
everything you have to consistently put yourself out there and have no idea
what’s going to happen. People are going to love you or they’re going to hate
you or it’s going to be somewhere in between.
But regardless, your ability to just keep going, keep showing up. I knew I had to
create this Forbes thing or I wasn’t going to keep showing up twice a week. I
have to show up twice a week now. That will give you the ability to really work
and flex that muscle.
Do I have a specific process for how I do it? I wish I did. Seth Godin on Tim
Ferriss’ podcast said this beautiful thing about he sits down, he puts on the same
soundtrack, with the same desk, at the same time, and the same place. For me,
that structure doesn’t work for me.
I wish it did in some ways but in another way it’s like I have to do it when I’m
inspired and most of the times, I write from my bed. I love working in my bed. I
know some people think that’s really weird. Like “How do you work from your
bed?” “Well, it’s comfortable.” It shifts based on what I’m doing, how I’m
inspired in my own internal process I was, like, working my creative muscle is
really coming back to that feel good, that feeling.
I think that if creativity is a muscle like you want to flex, you have to just be
willing to keep showing up and putting yourself out there, day in and day out.
Frank: Beautiful. Beautiful.
Part three of who are you becoming is the future or the now moving into the
next 30 days. For example, what I’m curious about is if there is a particular area
of your life, business, or a skill set that you’re actively looking to improve upon
For me, for example, this is out of left field but I’ve always wanted to be an
awesome ping pong player. So about six months ago, I went out and I found a
ping pong coach and I’ve been training with that ping pong coach now for six
months because -- I mean there’s no real reason other than I wanted to be able
to wreck anybody at a ping pong game whenever I was around a ping pong table.
So, it doesn’t have to be a skill like that but I’m curious, what are you working on
Jules: Yeah, totally.
For me it’s storytelling. I have gotten fascinated with the idea of just telling
stories. And so my show’s Unconventional Life which profiles millenials who earn
their living in non-traditional ways. Essentially, people that are following the
Through my writing but ultimately my interviewing and my storytelling for
Forbes, I want to be able to share these stories, these examples. For those that
would be listening on this show, or any other show, have more permission to
kind of say, “Yeah, I can start something from nothing.” Or “Yeah, I can just go
create it even if it’s not been created in this industry before.”
For me, there just feels like there’s this honor that I’m wearing in storytelling. I’ll
listen back to my podcast episodes. I listen to, I don’t know, maybe a hundred
different podcast episodes like every week feels like. I’m constantly listening to
new people doing podcast and I’m constantly being out there, telling more of
It just feels important. I have no idea where this is going to go but it just feels
important, almost like dutiful for me to really represent these examples in the
best light. That’s kind of this massive inquiry that I’m in really. Talk about starting
Jules: Up until a month-and-a-half ago I had no idea what I was doing. I’m like, “Hmm,
Tim Ferriss. Let’s see how he’s doing this podcast, entrepreneuronfire.com. I
think for my website I’ll take that and that.” It’s like looking at what’s working in
some ways but in another it’s like --
It’s actually weird, I don’t care about the business and how this is all going to
turn out for the first time in a long time but just how I kind of know I’m on to
something good. I’m like, “Ooh, I don’t really know where it’s going to go but I
know if I keep doing a really good job and my post keep getting more views then
I’ll keep making my message and the impact spread.” Yeah, that’s my ninja-ness
Frank: What storyteller is inspiring you the most right now?
Jules: I’m actually in this group The Archangels which is awesome, run by Giovanni
Marsico. There’s this podcast, The Art of Charm, this guy Jordan is the host; one
of the co-host for the show. He’s been doing it for nine years. Before there was
really even iTunes or podcasting or a bunch of like -- I don’t know, any of what
we have now, he was in there. They get over 2 million views per month on their
He’s got this way of just asking a question. He just had one of the guys was like
the Life is Good guys -- the guys that create all those t-shirts that say Life is Good
on it -- he had them on the show. His laser point, like precision in asking a
question, not pausing to really reiterate or validate what the guest said but just
keep going deeper and deeper and deeper. In five minutes you come up for air
and you’re like “What just happened?” It’s just so crisp and so clean and you just
get the world of the guest so quickly.
I think if I can boil it down into a few words it’s like saying what you want to say
with less and less language. And letting you kind of just be this master weaver,
this master sorcerous to kind of just like let it flow around you.
Yeah, I’m super into him right now. So, Art of Charm. If you guys haven’t checked
it out it’s like one of the first podcast ever and I can see why.
Frank: That’s awesome.
I’ve got one last question to wrap it all up.
Frank: What I’m curious about -- and this is, again, I’m going back to what we talked
about earlier in the interview. Actually, it might have been before the interview
but you mentioned there was snow fall, right? You love being out there, skiing,
snowboarding. Because you’ve got a flexible lifestyle, you have the ability to just
go jump on this opportunity when it comes up.
What I’m curious about is was there ever a time or is there a time now when
something like that comes up and you feel a pang of guilt where it’s going to
snow 30 inches but it’s a Monday and you’re telling yourself, “Oh geez, should I
really go out there and enjoy it or do I need to be doing something right now?”
So really what I’m asking is how do you deal with the ability to let yourself relax
into that type of opportunity instead of feeling guilt about jumping on it?
Jules: Yeah, awesome.
It’s actually something my boyfriend and I talk a lot about because he actually
went through The Foundation and left his corporate job in New York and kind of
moved in the entrepreneurial lifestyle last December. He’s like, what, four
months into it? And I’ve been doing it for many, many years. This theme comes
up often because he lives in Breckenridge now and like, “Hey, you want to go a
ride?” It’s like canceling his dialogue that we engage in.
For myself, what I learn is that I’m really clear and really discipline on when I’m
doing something, I’m doing it and I’m doing it full out. What I mean by that is
that if I’m, you know, knowing that it’s going to be 30 inches and it’s going to
snow and I’ve made the decision like I’m going to go, then I will be up late going
at what I need to do to prepare for it.
Even if I don’t do that and I still decide to blow it all off and go anyways, you best
bet when I’m on that mountain, I’m going to enjoy every minute of that powder.
Because if I’m not then it’s kind of like I’m half in and I’m half out. There’s
nothing more challenging that I found to be in the most beautifully serene,
awesome environment. Snowboarding for me could be something else for you
and to feel that mental exhaustion in the background
What I found is that there’s going to be consequences, impact to whatever
decision you make. Whether it’s blowing off what you have to do to go ride or
preparing and staying up late the night before to get yourself done to make it
But either way, if you realize there’s going to be impact, regardless, positive or
negative, it kind of takes away the significance and the heaviness of like, “Oh my
gosh! I’m not going to do this thing because I’m going to blow it off to go
snowboarding.” It gives you a lot more freedom to be like, “Okay, they’re just
choice.” Okay? Either way there’s going to be impact and I get to kind of say how
the impact goes.
By removing the significance, it gives you back the power and ultimately with
that power you get to choose. If you want to feel guilty about it, there’s nothing
wrong. Just know that you’re choosing that and that’s okay too but it’s your
choice then you have the power to choose something else too.
Frank: Awesome. Alright. Jules, thanks for coming.
You guys have heard from Jules Schroeder, founder of CreateU, host of the
Unconventional Life podcast on Forbes channel.
Jules, where can folks go to connect with you and follow you, that kind of thing?
Jules: Yeah, awesome.
You can go to julesschroeder.com. You can find all my music videos, you can
subscribe to list, get all of my articles, things like that. And if you want to check
out the podcast, you can go to unconventionallifeshow.com. We’re constantly
interviewing a whole slew of people about earning their living in non-traditional
ways and always looking for more fun inspiring guest.
So, feel free to reach out to me on julesschroeder.com,
unconventionallifeshow.com. If you feel like you’ve got a great story to tell, I’m
all ears all the time. You can just email me at
Frank: There you’ve got it, people. Jules, thanks for coming.
Jules: Thanks so much, Frank. Thanks for having me.
Frank: Alright. See you.
Closing: Thank you for joining us. We’ve taken this interview and created a custom action
guide so you know exactly what action steps to take to grow your business. Just
head over to thefoundationpodcast.com to download it for free. Thanks for
listening and we’ll see you next week.