SFN 138: Solving problems, Speaking and Swiggies – How I use innovation to make money for myself and others, with Julie Austin

Julie Austin is an author, inventor, futurist, speaker, and internationally reknown thought leader on innovation. She is the inventor and CEO of Swiggies – a wrist worn water bottle product, of which she has sold almost a million all over the world. Julie believes that whilst it is impossible to look into the distant future, innovators and businesses need to be looking into the near future to keep on top of their game. The world will never be rid of problems and this is how she comes up with increasingly diverse and innovative ideas.

In today´s show, Frank chats to Julie about what it means to be a futurist and innovator, how she has taught herself about business through her own experiences – and is passing that knowledge on, and her new book – The Money Garden: How to Plant the Seeds for a Lifetime of Income.


In This Interview You’ll Learn:

  • 01:16 – What it means to Julie to be a ´Futurist´
  • 03:09 – Julie the Inventor
  • 08:16 – Mistakes and what Julie learned from them
  • 11:35 – How Julie really managed to shift her product in big numbers
  • 16:15 – The value of distributers
  • 17:36 – Intellectual Property – A License to Print Money
  • 20:00 – How to get started as an innovator
  • 24:20 – The importance of pricing
  • 27:35 – The Creative Innovation Group and what Julie has learned in business
  • 31:10 – How Julie managed to earn money from speaking
  • 37:20 - Julie´s advice to entrepreneurs who are starting out
  • 40:10 - Julie´s book – The Money Garden: How to Plant the Seeds for a Lifetime of Income
  • 43:58 - Julie´s thoughts on routine



  • MP3
  • Transcript


Show Notes: