See The Track Record & History Of Our Company

Success Is Possible When You Can Trust The Process & Stick To It - Here’s Our Proven Track Record.

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We believe in entrepreneurs with the courage to start from nothing. Who aren’t born with special skills or silver spoons. Who fight for everything they create in the world.

No hand outs. No gimmicks. Just pure desire and hustle to create something meaningful and valuable for the world… and live an abundant life doing it.

We’re a community of entrepreneurs who believe that all businesses start by finding painful problems and solving them. And that living a life outside your comfort zone and your boundaries is the best way to grow your network, your bank account and who you are.

If you feel the same, this might be the ‘home’ you’ve been looking for…

What Makes The Foundation So Unique?

We focus on building businesses backwards to minimize the risk of getting started.

Instead of following the ‘traditional’ process of building a business by thinking up an idea, building a product and THEN getting customers, we start with the customer from the beginning…

We contact prospective customers to help us discover the most profitable ideas.

Then we validate the idea is valuable by getting customers to pay us to build it before the product exists.

Then we build the product and focus on scaling it.

By teaching people how to build a business backwards, we also help them re-wire the internal beliefs about how business works and what they believe about themselves.

This combination helps many new entrepreneurs make more progress in six months than they have in the past few years.

The method is broken into six phases over six months. Here is the outline:

It All Started With One Question…

The Foundation began when Dane Maxwell (Founder of The Foundation) was asked how he created so much value with his growing software businesses and was invited on Mixergy for a chat with Andrew Warner.

The interview went viral in days and soon hundreds of people were banging down Dane’s door asking him to help them do the same thing.

From that a private mentorship group of 88 people called The Software Roundtable was born. The pre-cursor to The Foundation, The Software Roundtable helped launch dozens of successful business using Dane’s popular Idea Extraction Method.

That summer The Foundation was born launching to classes of 336 and 600 people respectively.

Since then we haven’t looked back and we’ve been doing everything we can to help entrepreneurs start from nothing.

We’ve been testing, tweaking and refining our content to create one of the most comprehensive training programs for new entrepreneurs in the world.

We’ve built a community for over 1500 people from 40+ different countries. Our goal has always been to make a home for entrepreneurs starting from nothing.

Successful Student Interviews

Mini-Documentary on Carl:

Starting From Nothing Podcast

Dan Corkill The First Foundation Millionaire – From Failure to Freedom in 4 Years

Using Idea Extraction and Pre-Selling to Earn 120k in 6 Months with John Logar

How Carl Mattiola Built a Web Business in 6 Months and Leaving Corporate America for Good

Jennifer Barcelos Talks about Building Namastream From Nothing in 10 months

Bricks & Mortar Entrepreneur Moves To Scalable Online Income with Sandy Connery

Mom Uses Facebook to Validate Idea and Generate $10k in Pre-Sales with Esther De Boer

How Amar Ghose Found Freedom

Screw Funding Development, Why Not Get Paid To Build Your Product? with Antonio Rillera

$25,000 A Month Selling Proofreading with Ben and Caitlin Pyle

How A Former Architect Quit Her Job & Now Does What She Loves with Cathryn Lavery

Launching His First SaaS in The Foundation with Peter Valley

After 2 Pre-Sales He Drops The Product, Leaves His Job, And Finds Alignment Outside of Software with Steve Erl

Eliminating the Risk of Starting A Business by Pre-selling Your Product Before it’s Built with Geordie Wardman

Smart Passive Income

Getting Paid Before Building the Solution – A Listener Success Story with Carl Mattiola

5 SPI Readers Who Recently “Made the Leap” And How They Did It

Entrepreneur on Fire

Easy is a myth. Dan Corkill Explains Why

How Amy Kauffman Found Alignment Through Her SaaS, Givily

Follow Your GooseBumps with Sandy Connery

Bacon can be a biz, and Daniel Bailey shares how your passion can be too!

Break down your self-limiting walls with John Ndege

Geordie Wardman Has SaaS, and he knows it!

Carl Mattiola Gets Physical


$22,000 in Pre-Sales Before His Business Even Launched with Josh Isaak

Business Insider

A Former Lawyer Shares the Choice that Enabled Him to Break Free of a Career He Didn’t Love with Daniel Bailey

21-year-old dropped out of college last year to start a business that’s on track to earn $1 million in 2015