Frequently Asked Questions
I want you to have all the information you need to make an informed, educated decision. If you don't see your question answered here, please email me.
Q: Do I have to live in the US to be accepted?
Not at all. More than 25% of our students were from countries outside the US.
At our in person Las Vegas Mansion Party for successful students we had people from London, Romania, New Zealand, Australia, Netherlands, and Canada.
Q: How much time do I need each week?
If you can average 1 hour of work everyday you’ll be able to make this program work. Students with full time jobs wake up one hour earlier or stay up one hour later than usual during the program. However the more high leverage time you put in the faster your progress.
Q: Do we get one one one access to Dane or Andy?
A: Maybe. Dane and Andy will be roaming the community to help members. Don't count on it, but you may get selected for a one on one call with either of them.
Q: Are we working on one idea as a group, or each working on our own ideas individually?
A: Each member will be working on their own idea. No one will be working on any ideas but their own. I do not own any of your businesses that you create, each person owns their own idea 100% and all the profit from it.
Q: I'm a web developer, so my biggest problem is finding a profitable product to build and finding a target market to survey. How will your coaching group help me?
A: As a developer, the easiest thing for you to do is start with code. I want to rewire your brain so instead of thinking code first, you think marketing first. We will be marketing before any code is ever written. This will be the hardest thing for you to unlearn, and I imagine even harder to try and do on your own. You don't start with product, you start with a market. Being in this group will be the best chance you have of changing this perspective because right now that perspective is limiting you from the life you truly want.
Q: I want to make sure there is ample opportunity for me to meet other people in the group. Everyone should be asked what they bring to the table so I know who to go to for questions on things like SEO, Web Dev, etc, will this be done?
A: Yes. Each person will list their skills.
Q: I'm honored to be considered for your program. My question is whether my wife (or business partner) can participate with me?
A: Yes. You will have to share the same account. Going through the content together will be powerful.
Q: What else are you doing at the moment? I want to know if you will be spread thin among all of your projects, and not be able to give us the time we need?
A: My current business has a CEO. The Foundation is my full time baby. It will be the only thing I focus on for the next 6 months. I don't do things unless I can give them my full attention. And that's what you'll have.
Q: Are you going to expect us to outsource development or will we share resources in the group by doing the work?
A: I will encourage outsourcing so you can focus on sales and marketing (which is where the real success hides). We will cover multiple strategies to outsource for as little as possible. Some of you know how to code and build products, but are still not where you want to be. Coding another project is not going to build you the skills you need to succeed here. You're here to learn new skills. Not code. Try not to let money limit your mindset here on outsourcing. This group will put you in a resourceful, abundant mindset where no obstacle will stop you. Expect 90% of your tasks to be talking with your market, and 10% to be building the product. Instead of the usual, spend 90% of your time working on a product and 10% talking with your market. Which is why most fail.
Q: With all due respect, the price is expensive, can you lower it?
College universities must be masterful marketers, because people pay $40,000 for an education that teaches them how to graduate into a prison of 9 to 5, and work another 40 years to pay it off. We're promising freedom in years for 10% of that price.
Maybe price being an indicator means that this is not really a strong interest for you, but just a "nice to have" … not a "must have" … in that case I would discourage against joining. I'm really looking for folks that will do anything to be apart of this tribe.
Q: Why are you selling "how-to" information instead of just running your software companies? Aren't you just trying to make millions by selling information instead of just using it yourself?
My passion is to teach. I'm not doing this because I have to. I'm doing this because I want too. I don't ever have to work again, I am set for life. I'm doing this to give back and contribute. The price is setup so that you value it. I could give this information away for free, but I have an internal conflict with that because I see people squander free information. You value what you pay for. So I'm charging.
I could sit on the beach and drink mai tais for the rest of my life. But I've tried that, and it gets boring. I want to feel alive. And to feel alive, I do what I love.
I hope that by you building your own software company, you'll be on the path to finding what you love too!
The Foundation is a full time labor of love for me. But I don't care, I love to work, and I love to teach. Building software companies is a lot less work than this. Like I said earlier, I can launch a profitable software product in 1 hour a day. I get bored building software, I've done it enough times. I see a massive pain of people who want help, are willing to pay for direction, and are ready to take action. It's a perfect storm I can't turn away from.
I feel I would be slapping God in the face and doing a disservice to the world if I didn't create The Foundation. This is what I was built for. To teach.
Q: I dig what you're selling, but I'm still pretty cautious. Is there any sort of guarantee you can provide?
A: Yes. Check our guarantee policy above. We stand behind everything we do.
Q: I'm in New Zealand, will this work for me still? Should I target companies in NZ here or somewhere else? It sounds pretty enticing to get the first 10 paying customers in six months. What do you envision monthly fees being per customer?
A: Yes it will work for for you. I recommend USA or UK problems to solve. Or anywhere where the currency is at least on par with the US dollar. I like to create products that sell for at least $50 U.S. monthly. That's what we will be discussing when we talk about how to pick from the list of ideas you've extracted from a market. It'll be exciting :-)
Q: Cold calling is the one thing I fear. I have avoided it by attending tons of networking events and "cold introducing" myself instead. I live in Boston so there are a ton of opportunities to meet people when I'm developing a new idea. My last business (which failed BTW) targeted moms with young children. I was able to meet and interview 2 dozen moms without any cold calling. I'd love to hear your advice.
A: Cold calling can be a pain in the rear. I personally hate it, but I do it when I have too. I think emailing + cold calling works so much better because it's not a cold call. If you email the day before and say you'll be calling tomorrow in the email, and then call tomorrow and reference the email from the day before, it's no longer a cold call. We will discuss these kinds of things in much greater detail. Cold calling is especially difficult to get the person if they are behind a gatekeeper, in that case you have 2 relationships to build. One with the gatekeeper, one with the decision maker. In these situations it's sometimes better to have the gatekeeper because they understand the problems their boss has better than the boss does. And when it comes to feedback... the gatekeepers are faster to get back to you. To build a profitable product in a market you only need 1 person with a relationship to build initially. Maybe 3 tops. Instead of going for the idea on the first contact, you will be building a relationship over a week or two's time, emailing and calling every other day, helping to understand their problems. They will grow to admire you and then you'll be able to start a dialogue to get ideas from. As you get ideas from the target market, you'll also be connecting your target market customers to each other so they can share frustrations they have, which they will LOVE you for.